1. Your Audience Doesn't CareHow many people read/favorite/retweet what proportion of your tweets?
"It's our choices, Harry, that show what we truly are, far more than our abilities." - DumbledoreHe got over 700 retweets and more than 1300 favorites with that. He got more views, surely, but let's call the retweet/favorite bit a proxy for how many people actually listened or cared about his message. Some quick math: his message got love from about 1% of the people who could have been paying attention to him.
— Wil Wheaton (@wilw) July 6, 2014
2. And When They Do Care, It's Not For The Reasons You ThinkWhen I retweet something, it is not only love for you or your tweet, it is a bid for others to love me for being so cool/smart for noticing the tweet. That means that all love on Twitter is self love.