|Kristina Alexanderson: https://c1.staticflickr.com/9/8142/7588800922_b7abff2da3_b.jpg|
by Steven S. Vrooman
“Finally, someone who isn't a millennial gets it.” ➖ Fernando Rover
“I have this conversation all the time with fellow marketing/comm/PR colleagues. We really think it's because people don't value creative work or see these types of jobs as actual work. It's the same reason people don't want to pay $5 to listen to a band or are under the impression design work is free. For some reason, everyone thinks they're creative or a writer. It's very frustrating.” ➖ Ashlie Ford
“This is all too familiar, all too close to home for me😐 And, this type of job is NOT a recent grad grunge job - as it clearly states, this person is responsible for the brand of the company, they are the front door of customer service and the creative marketer behind the company. They want genius for nothing, they want art for nothing, they want passion for nothing, they want experience for nothing, they want intuitive creativity for nothing. This ad is the epitome of how businesses large and small perceive online engagement - "we know we need to do it, but we think it's for chumps." And, fyi, most recent college grads have no concept of how to WORK in social media. A social media professional is needed to TEACH them how.” ➖ Michelle Johnson
"I'm so glad I'm not the only one who's as frustrated by stuff like this..." ➖ Haley Hannon
“This is terrible. Others have said it more eloquently than I, but yeah. This is stupid.” ➖ Connor Dillon
“This is spot on. Administrating a good and effective Facebook page is VERY time consuming and requires almost constant monitoring. Well said!” ➖ Mary Shahan
“Not including Twitter, Instagram, Snapchat, Messenger, and managing communities like Yelp, TripAdvisor...I could go on and on but what for.” ➖ Angelica Mata
“You have no idea...being a professional artist is devastating...your friends and family and half the people on your social media think since you have a "fun" job you shouldn't be paid for it, because it's fun and you’re already good at it so why pay. Even worse I crossed over into graphics and media to find the perception is even worse, because they don't use "real tools and art type things so it's not like they have to do the work of a real artist."
Except the "real" artist like me doesn't have a "real" job because it's fun so I'm not really working because anyone can paint right?
It's just mind boggling because as the PR social media "Marketing Manager" you’re just playing on a computer like you would be at home anyhow...right, an intern should be doing this so they get practice...but you’re right that student will take over everything, bring up the sales, numbers exposure and get a following and then the boss usually thinks "Cool, we did you a favor and gave you a great portfolio piece" then they let you go because your job is "done" right...you got us what we needed so now Harry the new intern can take over your hard work and totally change the social media program for his portfolio....right? Making your work completely unusable for your portfolio and when you mention to the next company that you didn't get a salary for it...the problem then carries on to the next guy...
As a mural artist running my own business on my own for 15 years I was given a few responses while trying to even be considered for a "normal" job when the housing crash happened...my favorite most common response was " why do you want to work for us if you can paint like this?"
Apparently the roles reverse when you actually try to get the "real job" everyone tells you to grow up and get...
And yet I still continue to ask myself...how did the perspective not change over the years...how is it possible that artists of all kinds who are good at their craft are perceived as not worth paying for the skills they have sweated for and painfully learned over the years, but not qualify for being capable of learning to be a phone rep, a burger tosser or an inventory clerk for side money? Successful artists, especially musicians, don't even get paid what they should have, yet everyone thinks they are rich...
Now get to the millenials who are real good at social media, marketing and they call it socializing....yet it actually runs and becomes the core of their business....but they want a student to do it for free...
Seriously you get to where you just want to stab yourself or someone else in the eyes with a fork when this cycle starts...no wonder why many talented and skilled professionals have no desire to offer their services....” ➖ Amber Dawn, from Murals by Amber Dawn